New Town boss Fenn joins the lads on episode 4 of Between the Stripes LOI podcast


On episode 4 of Between the Stripes LOI podcast, co-hosts Kieran Burke and Jonathan Brier were joined by newly appointed Longford Town manager, Neale Fenn. The former Tottenham Hotspur, Dundalk and Shamrock Rovers player revealed a number of interesting details, including the future of long-time club servant, Gary Cronin.

Elsewhere, the lads were joined on the line by 2014 league winner and current Shamrock Rovers star, Gary Shaw. With the Tallaght based club set for European action in Iceland on Thursday this is a must hear interview.

Finn Harps mega-fan Nigel Hegarty was on hand to update listeners on talk of a financial crisis at the Donegal club in a passionate interview. Meanwhile, big money transfers were talked about on the show as was all the latest LOI action.

Tune in below and don’t forget to give the show a follow on Mixcloud.


Exciting sponsorship packages now available at Between the Stripes

Between the Stripes sponsored by YOU.

between the stripes logo

Between the Stripes LOI podcast is a newly set up venture which aims to not only raise the profile of Longford Town FC but the League of Ireland in general. Hosted by Kieran Burke and Jonathan Brier, the show is a branch off from the Between the Stripes website set up in January of 2016 by Kieran. Since then, the site has seen huge growth with its Facebook, Twitter, Instagram and Snapchat accounts gaining a combined following of 1,205.

As for the website itself, in just seventeen-months it has had 12,563 unique visitors with 17,161 views. In other words that is 12,563 people who could have been exposed to your brand, your companies name no less than 17,161 times. However, it is the newly launched podcast where the real potential for sponsors can be seen and we have attached Facebook reach figures below to illustrate this.


With only three episodes uploaded to our Mixcloud account, which has just shy of forty-followers to date, Between the Stripes LOI podcast has received 793 plays. Again, this is 793 times your business could have been getting its message across to potential new customers. It is proven that consumers are more likely to remember an advert they heard on the airwaves than a printed version and with our show been published once a week, this is a wonderful low-cost opportunity for sponsors.

As mentioned above, it is our sites social media reach, particularly via Facebook, which should excite potential sponsors. The combined total reach of our first Facebook post following the upload of episodes 1,2 & 3 currently stands at an astonishing 42,586 people! The reason we say this is the current total is because it only takes one person to like, share or comment under one of these three posts and instantly that figure rises by another couple of thousand as not only is that persons friends made aware of our Facebook posts but their friends then see it through the ‘friends of friends’ privacy setting on Facebook. We must point out this figure only counts for the first Facebook status we post after a new podcast episode is uploaded. We naturally repost the link to our show multiple times throughout the week in order to maximise our views and these posts regularly reach into the thousands of people also.

IMG_8554 (1)As we all know, social media is the fastest growing advertising tool in modern business. To put this statement into actual stats we have also attached our Twitter impressions from the last twenty-four-hours only. Reaching almost 20,000 people in a single day, the advantages of having your company’s name appearing on these potential consumers feed is invaluable.

Since launching the podcast we have also been featured in the local press with an article promoting both the podcast and website in the Longford Leader, Longford’s number one selling newspaper, while we have also appeared in the Shannonside FM studio to discuss the podcast. This coverage has been a huge help in establishing a community feel to our product and we feel any potential sponsor would reap the benefits of this local support and goodwill. Not only that but any future appearances in local media would naturally include a sponsor’s name, meaning free advertisement for your brand.

IMG_8553 (1)In conclusion, we feel Between the Stripes offers a fresh an unique sponsorship opportunity for not only local business based in Longford and the surrounding Midlands and West region but also to national and international enterprises. With listeners to our podcast tuning in from countries as far afield as Malaysia, Australia and the USA to European business hubs such as Sweden, Spain, Switzerland, Belgium, Norway and most prominently Ireland’s greatest trading partner the U.K. this is a sponsorship opportunity tailored to all potential clients.

Between the Stripes currently have a number of sponsorship packages on offer, ranging from website and Podcast title sponsorship (€300) (ie. Between the Stripes LOI Sponsored by ________) to one off advertisement slots on our podcast (€50) (ie. Shout out to this week’s sponsors______ who have a special offer on product x this weekend, call in to their store before it’s over). Separately we have the potential to include your company’s logo in articles on our website (€25). These are just some of the advertising packages we have available. When you compare the cost of our packages to that of more traditional advertising slots (ie. local/national newspaper advert, radio/television advert), we feel the modern approach offered by us is far more likely to see a return on your investment and at a much lower cost.

If you would like to contact us further to discuss potential sponsorship opportunities, we are available via email on 

I want to thank you for taking time to read this document and on behalf of the entire Between the Stripes team we look forward to working with your brand in the near future.

Yours sincerely,

The Between the Stripes team.

Episode 3 of Between the Stripes LOI podcast

Episode 3 of Between the Stripes LOI podcast was a social media special this week as co-hosts Kieran Burke and Jonathan Brier discussed the effect of websites such as Twitter, Facebook and Youtube have on the League of Ireland. Special guests on this weeks show included social media expert and former Republic of Ireland Paralympic team assistant manager Derek Kavanagh, who was highly critical of a number of LOI clubs social media efforts, especially the efforts of Longford Town.

Wexford FC manager Damien Locke joined the lads and revealed some big transfer news from Ferrycarrig Park, while in a very special interview the BTS team were joined on the line by Cabinteely FC vice-chairman Brian McGovern.

As always, Burke and Brier reviewed all the latest LOI results and action, while the lads also talked in depth following Monday’s European draws involving Dundalk, Derry City, Shamrock Rovers and run-away league leaders Cork City.

Enjoying the show? Why not give Between the Stripes LOI podcast a follow on mixcloud via the tab below.


Episode 2 of Between the Stripes LOI podcast

On this weeks show, co-hosts Kieran Burke and Jon Brier gave their mid-season report cards on all 20 LOI teams. There were special guests from Cork City, Dundalk and St.Pat’s, while all of this weekends upcoming fixtures were previewed in depth from both divisions, with ‘Stapo’s stats’, the charity betting feature and much much more making up an action packed show. Click the Mixcloud player below to give it a listen, while we ask you to follow the show on and show your support!

Between the Stripes charity betting column – Week 2

st christophers
The people of Longford show their support for St. Christopher’s at a protest march in 2014.

Last season the Between the Stripes team managed to raise a small profit of €70 for the good folk at St.Christoper’s services in Longford Town through our weekly charity betting column. During the launch of our brand new podcast last week (which you can listen to on co-hosts Kieran Burke and Jonathan Brier announced the relaunch of this charity betting column in order to raise funds for a local charity yet to be selected (if you have any charity groups in mind feel free to drop us a line on our Twitter account @BetweenStripes, or on our Facebook page).

The opening charity bet on the new podcast got off to an unlucky losing start as Ireland’s late disallowed goal at home to Austria put us a tenner in the red. However, this weekend we have selected a LOI treble that we hope will at least get the kitty up and running for the second half of the 2017 season.

The charity bet will be a weekly feature on our new Between the Stripes LOI podcast but this weeks selection is available below:

  • €10 treble – Cork City, UCD AFC & Waterford FC to return €38.13

Current kitty total stands at minus €10.

Have you heard the all new Between the Stripes LOI podcast? Episode 2 can be listened to on the Mixcloud player below.

Second placed Cobh looking for hat-trick of wins over managerless Longford


Hot on the heels of league leaders and Munster rivals Waterford, Stephen Henderson’s Cobh Ramblers head to the City Calling Stadium on Saturday night in search of not only a third consecutive win over “De Town” but three points which could potentially fire the “Rams” to the top of the table. Given Waterford FC’s huge spending power this season many had expected the “Blues” to “do a Limerick” and run away with the First Division title, however with just thirteen matches left to play the “Islanders” are in with a real shout of playing top-flight football in 2018.

As for Longford Town, who remain without a manager following the sacking of Alan Mathews and his assistant Kevin Doherty, the Midlands side played out a dull scoreless draw with sixth placed Shelbourne prior to the mid-season break, with both clubs long out of contention for promotion this season. Having been relegated from the top-flight last term, Town were many peoples tips to challenge Waterford for the second tier title this season, with both clubs forking out on a large playing budget during the off-season.

As already mentioned, Henderson’s men have had Longford’s number so far this seaon with two wins from two over Alan Mathews charges. First-team coach and current caretaker boss Gary Cronin will not only be looking to end that Cobh dominance but claim a big home win in front of chairman Jim Hanley, who will ultimately decide the next name to take up the hot-seat at Longford Town FC. Speaking to Between the Stripes after that recent draw in Tolka Park, Cronin revealed to us first that he had indeed applied for the vacant managers position at the club and the former Town player will surely view this encounter as his final chance to leave a lasting impression ahead of another round of interviews.

In terms of team news for Saturdays game, the hosts will be without perhaps their best centre-half this season in Daniel O’Reilly who is suspended. Meanwhile, remaining sidelined are David O’Sullivan and Mark Langtry, while Enda Curran, Don Cowan and Cody Mulhall are all hopeful of returning to first-team action after injury. Ramblers have no suspension issues to contend with, while there is no injury news to report as of yet.

Kick-off at the City Calling Stadium on Saturday night is 7:30PM.

Have you heard the new Between the Stripes LOI podcast? Episode 2 is available to listen to on the Mixcloud player below. Why not give us a follow on Mixcloud where you will receive notifications every time a new episode is uploaded, while you can also post your comments.

Between the Stripes LOI podcast successfully launched

After weeks of planning and hours of recording and editing time, on Friday, June 9th at Midday, the Between the Stripes team successfully launched the very first episode of its brand new Between the Stripes LOI podcast. Hosted by Kieran Burke and Jonathan Brier, the two Longford Town fans have not only put huge amounts of time into getting this totally non-profit venture up and running but indeed hard earned money from their own pockets.

The Between the Stripes LOI podcast will not only focus on Longford Town from week to week but indeed the League of Ireland as a whole, as well as Irish football in general. On this very first episode the lads discussed the recent sacking of Alan Mathews from Longford Towm, with former club P.RO. Donald Keogh joining them on the line to debate the decision. Town fan Darren Conway then phoned in with some very passionate views on the possibility of Gary Cronin taking “De Town” hot-seat, while also calling on the board to appoint who he thought was the only man for the job……Listen on below to find out who that may be.

Eir Sports Nathan Kelly was on hand to preview the upcoming World Cup qualifier between Ireland and Austria at the Aviva Stadium, while also discussing his work with the popular LOI broadcaster Eir. Finally, Cobh Ramblers manager Stephen Henderson was the first big name interview on the Between the Stripes LOI podcast and he was as ever full of insight and opinion.

To listen to the show simply click the widget below. Don’t forget to follow the show on Mixcloud and please feel free to share the link. Enjoy the show!